The Power of Open and Click Reach Rates

Webbula Metrics Series Discussion

In this discussion, we delve a little deeper into the metrics of success for email marketing campaigns. The basics like email open rate and click-through rate are important, but they don’t tell the whole story of a multi-step email campaign’s success. But luckily, reach rates do!


Key Learnings

  • How to calculate the total percentage of your list that engages with a series of emails
  • When to use click reach rate over click-through rate
  • Why analyzing reach rates optimizes campaign ROI

Your Speakers

   Jennacircle Jenna Devinney, Webbula
Jeanne_Jennings Jeanne Jennings, Email Optimization Shop & Only Influencers (author of the article)
    betsy-circle Betsy Grondy, Email on Acid

Watch the Discussion