Email as a Conversion Tool: 5 Metrics You Should Be Tracking

Webbula Metrics Series Discussion

This Metrics Series discussion breaks down the top 5 metrics that you should be looking at to determine the value of your email channel. Tejas and Loren cover a breadth of topics from tracking omnichannel conversion metrics to win-back strategies.

email-as-a-conversion-tool

Key Learnings

  • What conversion rates can tell you about campaign successes or failures
  • Why you should build your own benchmark report
  • How to calculate your customer lifetime value

Your Speakers

Jennacircle

 

Jenna Devinney, Webbula
Tejas (1)

 

Tejas Pitkar, Netcore Cloud (author of the article)

Loren

 

Loren McDonald, EV Adoption

Watch the Discussion