Email as a Conversion Tool: 5 Metrics You Should Be Tracking

Webbula Metrics Series Discussion

This Metrics Series discussion breaks down the top 5 metrics that you should be looking at to determine the value of your email channel. Tejas and Loren cover a breadth of topics from tracking omnichannel conversion metrics to win-back strategies.


Key Learnings

  • What conversion rates can tell you about campaign successes or failures
  • Why you should build your own benchmark report
  • How to calculate your customer lifetime value

Your Speakers



Jenna Devinney, Webbula
Tejas (1)


Tejas Pitkar, Netcore Cloud (author of the article)



Loren McDonald, EV Adoption

Watch the Discussion