Click-to-Open Rate: The Best Measurement of Email Engagement

Webbula Metrics Series Discussion

In this discussion, email experts Betsy and Tejas discuss the benefits of using click-to-open rate to gauge your email engagement over click-through rate. This powerful metric can guide everything from your subscriber segmentation to your email content strategy.

Tejas Pitkar, Jenna Devinney, and Betsy Grondy on Zoom Meeting

Key Learnings

  • How to improve click-to-open rate (CTOR)
  • Why you should use CTOR to inform your segmentation
  • When CTOR is a better indicator of engagement than CTR
  • What to expect for CTOR metrics across different types of campaigns

Your Speakers

Jennacircle Jenna Devinney, Webbula



Betsy Grondy, Email on Acid (author of the article)


Tejas Pitkar, Netcore Cloud

Watch the Discussion